Questions: Which two rhetorical appeals are used in this ad?
34.2 million Americans have been a victim of identity theft.
Don't be caught unprepared.
Zumsafe Fraud Protection.
ethos
logos
pathos
Submit
Transcript text: Which two rhetorical appeals are used in this ad?
34.2 million Americans have been a victim of identity theft.
Don't be caught unprepared.
Zumsafe Fraud Protection.
ethos
logos
pathos
Submit
Solution
Solution Steps
Step 1: Identifying the rhetorical appeals
The ad uses logos by citing a statistic: "34.2 million Americans have been a victim of identity theft." This appeals to the audience's logic by providing a quantifiable measure of the problem's severity.
The ad also uses pathos by evoking fear and anxiety. The image of a thief stealing money combined with the warning "Don't be caught unprepared" creates a sense of urgency and vulnerability. This emotional appeal aims to persuade the audience to seek protection.