Questions: The third and fourth components in developing or changing a business strategy, external and internal analysis, together form what is called a(n)

The third and fourth components in developing or changing a business strategy, external and internal analysis, together form what is called a(n)
Transcript text: The third and fourth components in developing or changing a business strategy, external and internal analysis, together form what is called a(n) $\square$ $\square$
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Solution

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The answer is: SWOT Analysis

Explanation:

  1. SWOT Analysis: The term "SWOT" stands for Strengths, Weaknesses, Opportunities, and Threats. This framework is used to evaluate both internal and external factors that can impact a business strategy.

    • Internal Analysis: This involves examining the internal environment of the organization, focusing on its strengths and weaknesses. Strengths might include a strong brand, loyal customer base, or proprietary technology, while weaknesses could be things like high employee turnover or outdated technology.

    • External Analysis: This involves looking at the external environment to identify opportunities and threats. Opportunities could be new market trends, technological advancements, or regulatory changes that could benefit the business. Threats might include new competitors, economic downturns, or changes in consumer behavior.

By combining these two analyses, businesses can develop a comprehensive understanding of their strategic position and make informed decisions to enhance their competitive advantage.

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