Questions: All of the following scenarios are examples of marketing messages delivered through an online community EXCEPT for: Shania's Tweet praising her favorite contestant on The Voice. Curt's Facebook post complaining about the price of Starbuck's Pumpkin Spice Lattes. Eric's Instagram video revealing his new five-alarm chili recipe. Lilah's Snapchat message about a huge sale at Designer Shoe Warehouse.

All of the following scenarios are examples of marketing messages delivered through an online community EXCEPT for: Shania's Tweet praising her favorite contestant on The Voice. Curt's Facebook post complaining about the price of Starbuck's Pumpkin Spice Lattes. Eric's Instagram video revealing his new five-alarm chili recipe. Lilah's Snapchat message about a huge sale at Designer Shoe Warehouse.
Transcript text: All of the following scenarios are examples of marketing messages delivered through an online community EXCEPT for: Shania's Tweet praising her favorite contestant on The Voice. Curt's Facebook post complaining about the price of Starbuck's Pumpkin Spice Lattes. Eric's Instagram video revealing his new five-alarm chili recipe. Lilah's Snapchat message about a huge sale at Designer Shoe Warehouse.
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Solution

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The answer is Eric's Instagram video revealing his new five-alarm chili recipe.

Explanation for each option:

  1. Shania's Tweet praising her favorite contestant on The Voice:

    • This is an example of a marketing message delivered through an online community. Shania's tweet can influence her followers and promote the show indirectly.

  2. Curt's Facebook post complaining about the price of Starbuck's Pumpkin Spice Lattes:

    • This is also an example of a marketing message, albeit a negative one. Curt's post can affect the perception of Starbucks among his friends and followers.

  3. Eric's Instagram video revealing his new five-alarm chili recipe:

    • This is not a marketing message. Eric is sharing personal content about his cooking, which does not promote a product, service, or brand.

  4. Lilah's Snapchat message about a huge sale at Designer Shoe Warehouse:

    • This is a clear example of a marketing message. Lilah is informing her contacts about a sale, which promotes Designer Shoe Warehouse.

In summary, Eric's Instagram video is the exception because it does not serve as a marketing message within an online community.

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