The answer is:
- in the competitive behavior among sellers
- in the exchange relationship between sellers and buyers
While providing a product of value is important, it is more related to the quality and utility of the product rather than directly tied to ethical conduct. Ethical conduct in business culture is more about how businesses operate and interact with others rather than the inherent value of the product itself.
Business culture significantly influences ethical conduct through competitive behavior. A culture that promotes fair competition encourages ethical practices such as honesty, transparency, and respect for competitors. Conversely, a culture that tolerates unethical competition may lead to practices like false advertising, price fixing, or other forms of deceit.
This option focuses more on consumer behavior rather than the ethical conduct of businesses. While sales promotions can be influenced by business culture, they are not a direct reflection of ethical conduct.
The exchange relationship between sellers and buyers is a critical aspect of ethical conduct in business culture. Ethical business practices ensure that transactions are fair, transparent, and mutually beneficial. This includes honoring commitments, providing accurate information, and respecting consumer rights, all of which are influenced by the prevailing business culture.