Questions: Multiple Choice Question Distribution is sometimes referred to as in the marketing mix. price product promotion place

Multiple Choice Question Distribution is sometimes referred to as in the marketing mix. price product promotion place
Transcript text: Multiple Choice Question Distribution is sometimes referred to as $\qquad$ in the marketing mix. price product promotion place Need help? Review these concept resources. Read About the Concept
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Solution

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The answer is "place": Distribution is sometimes referred to as place in the marketing mix.

Explanation for each option:

  1. Price: This refers to the amount of money customers must pay to acquire a product or service. It is one of the four Ps of the marketing mix but is not related to distribution.

  2. Product: This refers to the goods or services that a company offers to its customers. While it is a crucial element of the marketing mix, it does not pertain to the distribution aspect.

  3. Promotion: This involves the activities that communicate the product’s features and benefits and persuade customers to purchase it. Promotion is another key element of the marketing mix but is not related to distribution.

  4. Place: This refers to the distribution channels and locations where the product is made available to customers. It encompasses the logistics of getting the product from the manufacturer to the consumer. Therefore, "place" is the correct term for distribution in the marketing mix.

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