Questions: The is a set of decisions retailers make to design all aspects of their retail offering to satisfy customer needs and influence their purchase decisions. Multiple Choice retail strategy promotional mix retail mix communication mix advertising strategy

The answer is: retail mix.

Explanation for each option:

• Retail Strategy: This refers to the overall plan or approach a retailer uses to attract customers and achieve a competitive advantage. It encompasses a broad range of activities, including market analysis, target market selection, and positioning. While it involves decision-making, it is more about the overarching plan rather than the specific set of decisions related to the retail offering.

• Promotional Mix: This is a specific component of marketing that involves the combination of promotional tools used by a business to communicate with its customers. It includes advertising, sales promotion, public relations, personal selling, and direct marketing. It is not the complete set of decisions regarding the retail offering.

• Retail Mix: This is the correct answer. The retail mix is a set of decisions retailers make to design all aspects of their retail offering to satisfy customer needs and influence their purchase decisions. It includes elements such as product assortment, pricing, store location, store layout and design, customer service, and communication strategies.

• Communication Mix: This refers to the various ways a company communicates with its customers, including advertising, public relations, and direct marketing. It is a part of the promotional mix and does not encompass all aspects of the retail offering.

• Advertising Strategy: This is a component of the promotional mix focused specifically on how a company plans to use advertising to reach its target audience. It is not a comprehensive set of decisions regarding the entire retail offering.