Questions: The objective and subjective attributes of a brand that consumers use to compare different products and brands are referred to as Multiple Choice temporal states. antecedent states. information sources. evaluative criteria. the consideration set.

The answer is: evaluative criteria.

Explanation for each option:

1. Temporal states: This term refers to the temporary conditions or states of mind that can affect consumer behavior, such as mood or time pressure. It is not related to the attributes used to compare products and brands.

2. Antecedent states: These are the conditions or states that exist before a consumer makes a purchase decision, such as their mood, financial situation, or physical condition. While these can influence purchasing behavior, they are not the attributes used to compare products and brands.

3. Information sources: These are the various means through which consumers gather information about products and brands, such as advertisements, reviews, or word-of-mouth. While important in the decision-making process, they are not the attributes themselves.

4. Evaluative criteria: These are the objective and subjective attributes that consumers use to compare different products and brands. Examples include price, quality, features, and brand reputation. This is the correct term for the attributes used in comparison.

5. The consideration set: This refers to the subset of brands or products that a consumer considers as potential choices when making a purchase decision. It is not the attributes used to compare these choices but rather the set of options being considered.

Therefore, the correct answer is "evaluative criteria" as it directly refers to the attributes used by consumers to compare different products and brands.