Questions: Click or tap on words, phrases, or items in the passage below to complete the question as instructed. Patrick is designing a new webpage to showcase his work as a career coach. He selects a professional headshot of himselfthat appears professional and approachable; he thinks he looks too serious in some, but there's one where he is smiling and relaxed, so he chooses that one. On the website itself, he chooses a trendy layout and font, as he wants his clients to think that he is up-to-date and tech savvy. He also writes an FAQ and records a video introducing potential clients to his services, fees, and manner of working. In the first few attempts at the video, Patrick felt he came across as too boring, so he re-recorded in order to sound more upbeat and interesting. When he was finished, he sent it to a few friends

Patrick's approach to designing his webpage as a career coach is strategic and well thought out, focusing on several key elements that can enhance his professional image and appeal to potential clients. Here's an analysis of his choices:

1. Professional Headshot: Patrick's decision to select a headshot where he appears smiling and relaxed is crucial. Research in psychology suggests that people are more likely to trust and feel comfortable with individuals who appear approachable and friendly. A smiling photo can convey warmth and openness, which are important traits for a career coach who needs to build rapport with clients.

2. Trendy Layout and Font: By choosing a trendy layout and font, Patrick aims to project an image of being modern and tech-savvy. This is important in today's digital age, where clients often equate a well-designed website with professionalism and competence. A contemporary design can also help differentiate him from competitors who may have more traditional or outdated websites.

3. FAQ and Introductory Video: Including an FAQ section and an introductory video is a smart move. The FAQ can address common questions and concerns, providing clarity and saving time for both Patrick and potential clients. The video serves as a personal introduction, allowing clients to get a sense of his personality and communication style. By re-recording the video to sound more upbeat and interesting, Patrick demonstrates an understanding of the importance of engaging content. Videos are a powerful tool for building a connection with the audience, and an engaging presentation can significantly impact a viewer's perception.

Overall, Patrick's efforts to create a professional and appealing online presence are aligned with best practices in personal branding and digital marketing. By focusing on these elements, he increases his chances of attracting and retaining clients in a competitive market.