Questions: The Tapestry Segmentation system divides and sorts small neighborhoods into categories using 60 or more characteristics such as income, home value, occupation, and education, as well as activity interests, such as sports, dancing, the arts, and so forth. This market research tool is an example of segmentation. geodemographic benefit psychographic loyalty geographic

The Tapestry Segmentation system divides and sorts small neighborhoods into categories using 60 or more characteristics such as income, home value, occupation, and education, as well as activity interests, such as sports, dancing, the arts, and so forth. This market research tool is an example of segmentation. geodemographic benefit psychographic loyalty geographic
Transcript text: The Tapestry Segmentation system divides and sorts small neighborhoods into categories using 60 or more characteristics such as income, home value, occupation, and education, as well as activity interests, such as sports, dancing, the arts, and so forth. This market research tool is an example of segmentation. geodemographic benefit psychographic loyalty geographic
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Solution

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The answer is geodemographic segmentation.

Explanation:

  • Geodemographic Segmentation: This involves dividing a market into segments based on geographic and demographic factors. The Tapestry Segmentation system uses characteristics like income, home value, and occupation, which are demographic, along with geographic data, making it a geodemographic tool.

  • Benefit Segmentation: This focuses on the benefits consumers seek from products. The Tapestry system does not specifically categorize based on benefits.

  • Psychographic Segmentation: This involves dividing the market based on lifestyle, values, and interests. While the Tapestry system includes activity interests, its primary focus is on demographic and geographic data.

  • Loyalty Segmentation: This categorizes consumers based on their loyalty to a brand. The Tapestry system does not focus on consumer loyalty.

  • Geographic Segmentation: This divides the market based solely on location. The Tapestry system goes beyond just geographic data by including demographic characteristics.

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