Questions: Demand based pricing Competition based pricing Cost based pricing Emerging Supply Chain Report (ESD) sells generators, freeze-dried food, bottled water, propane stoves, and other items that may be needed in the event of a disaster. ESD's pricing strategy is highly likely to be Emergency Supply Depot (ESD): prices are higher due to outdoor enthusiasts purchasing items for camping, rafting, and other outdoor activities. The first usually shop there as a matter of convenience and don't pay as much attention to price. ESD promotes the weather and disaster preparedness and fair pricing during times of natural disaster or any kind of need

Based on the information provided, Emergency Supply Depot (ESD) is likely to use a demand-based pricing strategy. Here's the reasoning:

1. Demand-Based Pricing: This strategy involves setting prices primarily based on the level of demand for the product. ESD's pricing strategy is likely to be demand-based because they sell items that are essential during emergencies or disasters. During such times, the demand for these products increases significantly, allowing ESD to adjust prices accordingly. Additionally, the mention of outdoor enthusiasts purchasing items for convenience suggests that ESD may capitalize on the demand from this customer segment as well.

2. Competition-Based Pricing: This strategy involves setting prices based on what competitors are charging. While ESD may consider competitors' prices, the text emphasizes the convenience and specific customer base (outdoor enthusiasts and those preparing for disasters), which suggests that demand factors are more influential in their pricing strategy.

3. Cost-Based Pricing: This strategy involves setting prices based on the cost of production plus a markup. The text does not provide specific information about ESD's cost structure or how it influences their pricing, making it less likely to be the primary strategy.

In conclusion, ESD's pricing strategy is most likely demand-based, as it aligns with the nature of their products and the customer behavior described.