Questions: UNIT 2 - CHALLENGE 2.2: Market Strategie 1-Consumer Behavior LEARNING OBJECTIVE: Identify the major influences on customer behavior. Which of the following is a form of social influence? a.) Health b.) Aspirational groups c.) Food habits d.) Meeting of basic needs

The answer is b.) Aspirational groups

Health is typically considered a personal or physiological influence on consumer behavior rather than a social influence. It relates to an individual's physical condition and personal health needs.

Aspirational groups are a form of social influence. These are groups that individuals admire and wish to be associated with, even if they are not currently a part of them. The desire to be like members of these groups can significantly influence consumer behavior, as individuals may purchase products or services that they believe will help them align with the group.

Food habits can be influenced by social factors, but they are more directly related to cultural or personal preferences rather than being a direct form of social influence.

Meeting basic needs is a fundamental aspect of consumer behavior, often driven by physiological and safety needs, as described in Maslow's hierarchy of needs. It is not primarily a social influence.