Questions: Which of the following segmentation approaches includes variables such as age, education, and family size? A. Demographic B. Psychographic C. Behavioural D. Geographic E. Geo-demographic

The answer is A: Demographic.

Explanation for each option:

A. Demographic: This segmentation approach includes variables such as age, education, family size, income, gender, occupation, and other similar characteristics. These variables are quantifiable and often used to segment markets because they are easy to measure and widely available.

B. Psychographic: This approach involves segmenting the market based on lifestyle, personality traits, values, opinions, and interests. It goes beyond demographic data to understand the psychological attributes of consumers.

C. Behavioural: This segmentation is based on consumer behaviors, such as purchasing habits, brand loyalty, usage rates, and benefits sought. It focuses on how consumers interact with products and services.

D. Geographic: This approach segments the market based on geographic boundaries such as countries, regions, cities, or neighborhoods. It considers factors like climate, population density, and regional preferences.

E. Geo-demographic: This is a hybrid approach that combines geographic and demographic data to create more precise market segments. It considers where people live and their demographic characteristics to identify patterns and trends.

In summary, demographic segmentation specifically includes variables like age, education, and family size, making it the correct answer for this question.