Questions: Identify the type of sampling used (random, systematic, convenience, stratified, or cluster sampling) in the situation described below. A man is selected by a marketing company to participate in a paid focus group. The company says that the man was selected because every 5000 th person in the phone number listings was being selected. Which type of sampling did the marketing company use? Stratified sampling Systematic sampling Convenience sampling Cluster sampling Random sampling

Identify the type of sampling used (random, systematic, convenience, stratified, or cluster sampling) in the situation described below.

A man is selected by a marketing company to participate in a paid focus group. The company says that the man was selected because every 5000 th person in the phone number listings was being selected.

Which type of sampling did the marketing company use?
Stratified sampling
Systematic sampling
Convenience sampling
Cluster sampling
Random sampling
Transcript text: Identify the type of sampling used (random, systematic, convenience, stratified, or cluster sampling) in the situation described below. A man is selected by a marketing company to participate in a paid focus group. The company says that the man was selected because every 5000 th person in the phone number listings was being selected. Which type of sampling did the marketing company use? Stratified sampling Systematic sampling Convenience sampling Cluster sampling Random sampling
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Solution

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Solution Steps

Step 1: Understand the Sampling Method Described

The marketing company selected the man by choosing every 5000th person in the phone number listings. This indicates a fixed interval selection process.

Step 2: Compare with Sampling Types
  • Random sampling: Involves selecting individuals entirely by chance, with no specific pattern or interval.
  • Systematic sampling: Involves selecting individuals at regular intervals (e.g., every 5000th person).
  • Convenience sampling: Involves selecting individuals who are easily accessible or available.
  • Stratified sampling: Involves dividing the population into subgroups (strata) and then randomly selecting individuals from each subgroup.
  • Cluster sampling: Involves dividing the population into clusters and then randomly selecting entire clusters for sampling.
Step 3: Identify the Correct Sampling Type

Since the selection process involves a fixed interval (every 5000th person), the method used is systematic sampling.

Final Answer

The correct answer is B.

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