Questions: Multiple Choice Question The concept of stems from the idea that it is no longer acceptable for a business to exclusively pursue maximum profits. Who are impacted by a company's decisions: ○ B2B marketing ○ Corporate social responsibility ○ Sustainable value innovation ○ Stakeholder theory

The answer is Stakeholder theory.

B2B marketing, or business-to-business marketing, involves the sale of one company's product or service to another company. It focuses on the relationships between businesses rather than the broader impact on various parties affected by a company's decisions.

Corporate social responsibility (CSR) refers to a company's efforts to improve society in some way, such as through ethical practices, philanthropy, or environmental sustainability. While CSR considers the impact on society, it is not solely focused on the broader range of stakeholders.

Sustainable value innovation involves creating new products or services that provide value to both the company and society while minimizing environmental impact. It is more about innovation and sustainability rather than the broader impact on all stakeholders.

Stakeholder theory is the concept that a company should consider the interests and impacts on all parties affected by its actions, including employees, customers, suppliers, and the community, rather than focusing solely on maximizing profits for shareholders. This theory directly addresses the idea that businesses should not exclusively pursue maximum profits.