The answer is c. Logos: the rhetorical appeal that relies on logical arguments and evidence.
Explanation for each option:
a. Ethos: This appeal is based on the credibility or ethical character of the speaker or writer. It aims to establish trust and authority.
b. Pathos: This appeal targets the audience's emotions, aiming to evoke feelings to persuade.
c. Logos: This appeal uses logic, reasoning, and evidence to persuade the audience. It involves facts, statistics, and logical arguments.
d. Kairos: This appeal focuses on the timeliness and appropriateness of the message, emphasizing the right moment to deliver it.
Logos is the correct choice because it specifically involves logical reasoning and evidence.
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