Questions: The following statement illustrates the difference between the evaluation of goods and the evaluation of services bv customers: Select customers rely more on information from nonpersonal sources when evaluating services, whereas they rely more on information from personal sources when evaluating goods customers cannot look at or touch services prior to the purchase decision, whereas they can feel a product prior to purchase customers adopt innovations in services faster, whereas they resist adopting innovations in products customers percelve lesser risks when buying services, whereas they perceive greater risks when buying goods

The answer is: customers cannot look at or touch services prior to the purchase decision, whereas they can feel a product prior to purchase.

This statement is not accurate. Typically, customers rely more on personal sources, such as word-of-mouth and reviews, when evaluating services because services are intangible and harder to assess before purchase. For goods, customers often rely on both personal and nonpersonal sources, but the ability to physically evaluate goods can reduce reliance on external information.

This statement accurately reflects a key difference between goods and services. Services are intangible and cannot be physically examined before purchase, whereas goods are tangible and can be inspected, touched, or tried out before making a purchase decision.

This statement is not universally true. The adoption of innovations depends on various factors, including perceived value, ease of use, and compatibility with existing systems or habits. Both services and products can face resistance or rapid adoption depending on these factors.

This statement is generally incorrect. Customers often perceive higher risks when buying services due to their intangible nature, making it harder to evaluate quality and outcomes before purchase. Goods, being tangible, often present lower perceived risks as they can be evaluated more easily before purchase.