Questions: Which of the following is an example of marketing metrics?
Human resources
Revenue
Transportation
Advertising
Transcript text: Which of the following is an example of marketing metrics?
Human resources
Revenue
Transportation
Advertising
Solution
The answer is Advertising
Explanation
Option 1: Human resources
Human resources pertain to the management of people within an organization and are not typically considered a marketing metric.
Option 2: Revenue
Revenue is a financial metric that measures the income generated by a company from its business activities, but it is not specifically a marketing metric.
Option 3: Transportation
Transportation refers to the logistics and movement of goods and services, which is not directly related to marketing metrics.
Option 4: Advertising
Advertising is a key component of marketing and involves promoting products or services to potential customers. Metrics related to advertising, such as reach, impressions, click-through rates, and conversion rates, are commonly used to measure the effectiveness of marketing campaigns.