Questions: auchmonbes jovarus smum.

Solution Steps

The question is asking for the definition of market segmentation. Let's analyze each option:

• Option 1: "The process of dividing a larger market into smaller groups based on meaningfully shared characteristics." This is the very definition of market segmentation.
• Option 2: "The activities a firm undertakes to create a certain perception of its product in the eyes of the target market." This describes positioning, not market segmentation.
• Option 3: "The systematic collection of data to identify those things that have the potential to influence the performance of the firm and its strategies." This describes market research or environmental scanning.
• Option 4: "The process of thoughtfully defining a firm's objectives and developing a method for achieving those objectives." This describes strategic planning.
• Option 5: "An organization's plans for dividing the firm into key functional areas or divisions." This describes organizational structuring.

Based on the analysis, only the first option accurately defines market segmentation.

Final Answer