Questions: Buying behavior and marketing messages may be different. (A) True (B) False

The answer is (A) True

Buying behavior and marketing messages can indeed be different. Buying behavior refers to the decision processes and actions of consumers when they purchase goods and services. This behavior is influenced by various factors such as personal preferences, cultural influences, social factors, and psychological factors. On the other hand, marketing messages are crafted communications from companies aimed at influencing consumer behavior and persuading them to purchase their products or services. These messages are designed based on market research and consumer insights to appeal to the target audience. Therefore, while marketing messages aim to influence buying behavior, they are not the same as the actual behavior exhibited by consumers.

This option is incorrect because it suggests that buying behavior and marketing messages are the same, which they are not. As explained, buying behavior is the actual process and actions taken by consumers, whereas marketing messages are the strategic communications intended to influence that behavior.