Questions: Which of the following is an example of a 'Protect' goal in Social Listening? Tracking the number of likes on your social media posts Discovering influencers to promote your brand Watching online discussions for potential issues Measuring the engagement rates of all social media campaigns

Which of the following is an example of a 'Protect' goal in Social Listening? Tracking the number of likes on your social media posts Discovering influencers to promote your brand Watching online discussions for potential issues Measuring the engagement rates of all social media campaigns
Transcript text: Which of the following is an example of a 'Protect' goal in Social Listening? Tracking the number of likes on your social media posts Discovering influencers to promote your brand Watching online discussions for potential issues Measuring the engagement rates of all social media campaigns
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Solution

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Answer

The answer is Watching online discussions for potential issues.

Explanation
Option 1: Tracking the number of likes on your social media posts

This is more related to measuring engagement and performance rather than protection. It helps in understanding how well your content is resonating with your audience.

Option 2: Discovering influencers to promote your brand

This is an example of a 'Promote' goal, where the focus is on expanding reach and enhancing brand visibility through partnerships with influencers.

Option 3: Watching online discussions for potential issues

This is a 'Protect' goal. It involves monitoring conversations to identify and address any negative sentiment or potential crises that could harm the brand's reputation.

Option 4: Measuring the engagement rates of all social media campaigns

This is related to evaluating the effectiveness of social media strategies and campaigns, focusing on performance metrics rather than protection.

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