Questions: Brand position indicates its:
- relative market share
- location on store shelves
- image
- distribution intensity
Transcript text: Brand position indicates its:
- relative market share
- location on store shelves
- image
- distribution intensity
Solution
Answer
The answer is image.
Explanation
Option 1: Relative market share
Relative market share refers to a brand's market share compared to its largest competitor. This does not directly indicate the brand's position in terms of consumer perception or identity.
Option 2: Location on store shelves
The location on store shelves is more about the physical placement of products within a retail environment and does not directly reflect the brand's overall position in the market.
Option 3: Image
A brand's position is most closely related to its image, which encompasses the perceptions and associations that consumers have with the brand. This includes the brand's identity, reputation, and the values it represents.
Option 4: Distribution intensity
Distribution intensity refers to how widely a product is distributed across various retail outlets. While important for availability, it does not directly indicate the brand's position in the market.
Therefore, the brand position is best indicated by its image.