Questions: Ralph is a purchase manager in a manufacturing business. He is about to buy raw materials to manufacture a new product. To begin, he thinks he must first consider the target market. What can Ralph do to carry out this task? A. visit trade shows and network with other producers B. refer to trade magazines and begin meeting up with top-notch suppliers C. produce a small quantity, sell it, and assess the reactions of customers D. explore the demographics, such as age and locations, of his potential customers

Ralph is a purchase manager in a manufacturing business. He is about to buy raw materials to manufacture a new product. To begin, he thinks he must first consider the target market. What can Ralph do to carry out this task?
A. visit trade shows and network with other producers
B. refer to trade magazines and begin meeting up with top-notch suppliers
C. produce a small quantity, sell it, and assess the reactions of customers
D. explore the demographics, such as age and locations, of his potential customers
Transcript text: Ralph is a purchase manager in a manufacturing business. He is about to buy raw materials to manufacture a new product. To begin, he thinks he must first consider the target market. What can Ralph do to carry out this task? A. visit trade shows and network with other producers B. refer to trade magazines and begin meeting up with top-notch suppliers C. produce a small quantity, sell it, and assess the reactions of customers D. explore the demographics, such as age and locations, of his potential customers
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Solution

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Answer

The answer is D

Explanation
Option A: Visiting trade shows and networking with other producers can provide valuable insights and connections, but it does not directly address understanding the target market.
Option B: Referring to trade magazines and meeting with top-notch suppliers is useful for sourcing quality materials but does not help in understanding the target market.
Option C: Producing a small quantity and assessing customer reactions is a good strategy for testing the product but comes after understanding the target market.
Option D: Exploring the demographics, such as age and locations, of potential customers is the most direct way to understand the target market, which is crucial before making purchasing decisions for raw materials.
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