Questions: In the approach to market segmentation, a company develops one marketing strategy for a single market segment. Multiple Choice multisegment total market differentiated mass-market concentration

In the approach to market segmentation, a company develops one marketing strategy for a single market segment. Multiple Choice multisegment total market differentiated mass-market concentration
Transcript text: In the approach to market segmentation, a company develops one marketing strategy for a single market segment. Multiple Choice multisegment total market differentiated mass-market concentration
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Solution

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The answer is: concentration.

Explanation for each option:

  1. Multisegment: This approach involves targeting multiple market segments with different marketing strategies for each. It is not about focusing on a single market segment.

  2. Total market: This approach, also known as undifferentiated marketing, involves creating one marketing strategy for the entire market, not just a single segment.

  3. Differentiated: This approach involves developing different marketing strategies for different market segments, which is the opposite of focusing on a single segment.

  4. Mass-market: Similar to the total market approach, this involves targeting the entire market with one strategy, rather than focusing on a single segment.

  5. Concentration: This approach, also known as niche marketing or focused marketing, involves developing one marketing strategy for a single market segment. This is the correct answer as it matches the description given in the question.

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