Questions: The city of Boulder is encouraging residents to drink tap water instead of filling landfills with plastic water bottles, even though some consumers prefer the convenience of plastic water bottles. This is an example of Multiple Choice - the storing function. - the micro-macro dilemma. - customer value. - innovation. - dissonance.

The answer is B: the micro-macro dilemma.

Explanation for each option:

A. The storing function - This option is incorrect. The storing function refers to the process of holding goods until they are needed, which is not relevant to the situation described.

B. The micro-macro dilemma - This is the correct answer. The micro-macro dilemma refers to situations where actions that benefit individuals (micro) may not be beneficial for society as a whole (macro). In this case, individuals may find convenience in using plastic water bottles, but this practice is harmful to the environment due to increased landfill waste.

C. Customer value - This option is incorrect. Customer value refers to the perceived benefits a customer receives from a product or service compared to its cost. The scenario is more about environmental impact than customer value.

D. Innovation - This option is incorrect. Innovation involves creating new ideas, products, or methods. The scenario does not describe a new product or method but rather a choice between existing options.

E. Dissonance - This option is incorrect. Dissonance, often referred to as cognitive dissonance, is the mental discomfort experienced by a person who holds two or more contradictory beliefs or values. The scenario does not describe an internal conflict of beliefs but rather a societal issue.