Questions: Question 62 1 pts Direct response promotion: uses push and pull strategies uses print, broadcast and other media achieves a measurable, direct response from a target audience all of the above are true

Question 62
1 pts

Direct response promotion:
uses push and pull strategies
uses print, broadcast and other media
achieves a measurable, direct response from a target audience
all of the above are true

Transcript text: Question 62 1 pts Direct response promotion: uses push and pull strategies uses print, broadcast and other media achieves a measurable, direct response from a target audience all of the above are true

Solution

Answer

The answer is "achieves a measurable, direct response from a target audience."

Explanation

Option 1: uses push and pull strategies

Direct response promotion primarily focuses on eliciting an immediate response from the target audience, rather than using push and pull strategies, which are more commonly associated with broader marketing strategies.

Option 2: uses print, broadcast and other media

While direct response promotion can use various media, the defining characteristic is not the media used but the measurable response it seeks to achieve.

Option 3: achieves a measurable, direct response from a target audience

This is the core characteristic of direct response promotion. It is designed to prompt an immediate action from the audience, such as making a purchase or signing up for a service, and this action is measurable.

Option 4: all of the above are true

This option is incorrect because not all the statements accurately describe the primary focus of direct response promotion.

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