Questions: Email marketing provides value to consumers by Multiple Choice generating leads. increasing sales and conversions. providing information about products and services. improving brand reputation.

The answer is providing information about products and services.

While email marketing can contribute to lead generation, its primary value to consumers is not directly related to generating leads. Lead generation is more of a benefit to the business rather than the consumer.

Increasing sales and conversions is a goal of email marketing from the business perspective. However, this does not directly provide value to consumers, as it focuses on the business's objectives.

This option directly relates to the value email marketing provides to consumers. By offering relevant and useful information about products and services, consumers can make informed decisions, which enhances their experience and satisfaction.

While improving brand reputation can be a result of effective email marketing, it is more of an indirect benefit to consumers. The direct value comes from the information and engagement provided through the emails.