The answer is target market, the planned value proposition, and the sales goals.
The marketing budget is typically not part of the initial description in a marketing strategy statement. It is more related to the financial planning aspect of marketing.
This option correctly identifies the first part of a marketing strategy statement. It outlines who the product is for (target market), what value it offers (planned value proposition), and what the company aims to achieve in terms of sales (sales goals). This sets the foundation for the rest of the marketing strategy.
While important, the planned price and distribution are usually detailed in later parts of the marketing strategy, focusing on how the product will be positioned and delivered to the market.
These elements are typically part of the strategic objectives but are not the first part of the marketing strategy statement. They are more about the long-term vision and goals.
The marketing mix strategy, which includes product, price, place, and promotion, is a comprehensive plan that comes after the initial strategy statement. It details how the company will achieve its marketing objectives.