Questions: Consumer purchases are influenced strongly by characteristics that marketers cannot control but must take into account, including cultural, social, psychological, and economic characteristics. medical professional economic personal genetic

The answer is "personal."

Explanation for each option:

• Medical: This option is incorrect. While medical factors can influence consumer behavior, they are not typically categorized as one of the main characteristics that marketers consider in consumer behavior models.

• Professional: This option is incorrect. Professional characteristics can influence consumer behavior, but they are usually considered part of social or personal factors rather than a standalone category.

• Economic: This option is incorrect in this context. Economic factors are indeed important in consumer behavior, but they are often considered separately from the main categories listed in the question.

• Personal: This option is correct. Personal characteristics, such as age, occupation, lifestyle, and personality, are key factors that influence consumer purchases. Marketers must consider these characteristics even though they cannot control them.

• Genetic: This option is incorrect. Genetic factors are not typically considered a primary category in consumer behavior models used by marketers.