Questions: Identify which of these types of sampling is used: random, systematic, convenience, stratified, or cluster.
A large company wants to administer a satisfaction survey to its current customers. Using their customer database, the company randomly selects 80 customers and asks them about their level of satisfaction with the company.
What type of sampling is used?
Random
Systematic
Cluster
Convenience
Stratified
Transcript text: Identify which of these types of sampling is used: random, systematic, convenience, stratified, or cluster.
A large company wants to administer a satisfaction survey to its current customers. Using their customer database, the company randomly selects 80 customers and asks them about their level of satisfaction with the company.
What type of sampling is used?
Random
Systematic
Cluster
Convenience
Stratified
Solution
Solution Steps
Step 1: Identify the Sampling Method
The company uses its customer database to randomly select 80 customers. This indicates that every customer in the database has an equal chance of being selected.
Step 2: Compare with Sampling Types
Random Sampling: Every individual in the population has an equal chance of being selected.
Systematic Sampling: Selection follows a fixed interval (e.g., every 10th customer).
Convenience Sampling: Selection is based on ease of access.
Stratified Sampling: Population is divided into subgroups (strata), and samples are taken from each subgroup.
Cluster Sampling: Population is divided into clusters, and entire clusters are randomly selected.
Step 3: Determine the Correct Sampling Type
Since the selection is random and every customer has an equal chance of being chosen, the sampling method used is random sampling.