Questions: What stage of the consumer adoption process is Ahmad in?
a.) Product Trial
b.) Product Awareness
c.) Product Evaluation
d.) Product Interest
Transcript text: What stage of the consumer adoption process is Ahmad in?
a.) Product Trial
b.) Product Awareness
c.) Product Evaluation
d.) Product Interest
Solution
Answer
The answer is b.) Product Awareness
Explanation
Option a: Product Trial
This stage involves the consumer actually trying out the product or service. Ahmad has not yet visited the restaurant or tried its offerings, so he is not in the Product Trial stage.
Option b: Product Awareness
This stage occurs when a consumer becomes aware of a product or service's existence. Ahmad has just learned about the new restaurant through the Instagram advertisement, which means he is in the Product Awareness stage.
Option c: Product Evaluation
In this stage, the consumer assesses the product or service to determine if it meets their needs or interests. Ahmad has not yet reached this stage, as he has only just become aware of the restaurant.
Option d: Product Interest
This stage involves the consumer developing an interest in the product or service and seeking more information. While Ahmad may become interested in the restaurant, the question only indicates that he has become aware of it, not that he has developed an interest.