Questions: Conscious marketing values suggest that a company's rules should include a code of ethics and a system for defining what?
Transcript text: Conscious marketing values suggest that a company's rules should include a code of ethics and a system for defining what?
Solution
Answer
The answer is Stakeholders and shareholders.
Explanation
Option 1: Employees and contractors
While employees and contractors are important to a company's operations, conscious marketing values typically focus on broader impacts and relationships, such as those with stakeholders and shareholders.
Option 2: Marketing and advertising
Marketing and advertising are components of a company's operations, but conscious marketing values emphasize ethical considerations and the impact on all parties involved, not just the marketing aspect.
Option 3: Stakeholders and shareholders
Conscious marketing values suggest that a company's rules should include a code of ethics and a system for defining the roles and responsibilities of stakeholders and shareholders. This approach ensures that the company considers the interests and impacts on all parties involved, promoting ethical and sustainable business practices.
Option 4: Rewards and punishments
While a system of rewards and punishments can be part of a company's internal policies, conscious marketing values are more concerned with ethical considerations and the broader impact on stakeholders and shareholders.