Questions: Which section of a strategic digital marketing plan includes the mission and vision of an organization?
Cover page
Section 1
Appendix
Transcript text: Which section of a strategic digital marketing plan includes the mission and vision of an organization?
Cover page
Section 1
Appendix
Solution
Answer
The answer is Section 1.
Explanation
Cover page:
The cover page typically includes the title of the document, the name of the organization, the date, and sometimes the name of the person or team who prepared the document. It does not usually contain detailed content such as the mission and vision statements.
Section 1:
Section 1 of a strategic digital marketing plan often includes the introduction, which sets the stage for the rest of the document. This section usually contains the mission and vision statements of the organization. These statements provide a foundational understanding of the organization's purpose and long-term goals, which are crucial for aligning the marketing strategy with the overall objectives of the organization.
Appendix:
The appendix is used to include supplementary material that supports the main content of the document. This can include data, charts, additional explanations, or other relevant information. It is not the place where the mission and vision statements are typically found.