Questions: Multiple Choice Question
Product, price, place, and promotion are the four elements in the marketing mix demographic segmentation a SWOT analysis an advertising plan
Transcript text: Multiple Choice Question
Product, price, place, and promotion are the four elements in
the marketing mix
demographic segmentation
a SWOT analysis
an advertising plan
Solution
The answer is the first one: the marketing mix.
Explanation for each option:
The marketing mix: Correct. The marketing mix refers to the set of actions or tactics that a company uses to promote its brand or product in the market. The four elements of the marketing mix are product, price, place, and promotion.
Demographic segmentation: Incorrect. Demographic segmentation is a market segmentation strategy where the market is divided into groups based on demographic variables such as age, gender, income, education, etc.
A SWOT analysis: Incorrect. A SWOT analysis is a strategic planning tool used to identify the strengths, weaknesses, opportunities, and threats related to business competition or project planning.
An advertising plan: Incorrect. An advertising plan is a detailed strategy for promoting a product or service through various forms of media.
Summary:
The four elements in the question refer to the marketing mix, which includes product, price, place, and promotion.