Questions: Athletic wear made by Under Armour is undergoing a change as the manufacturer focuses on a "local for local" initiative as it finds ways to bring manufacturing jobs back to the United States. The actions taken by Under Armour demonstrate the concept of franchising, reshoring, licensing, offshoring.

Athletic wear made by Under Armour is undergoing a change as the manufacturer focuses on a "local for local" initiative as it finds ways to bring manufacturing jobs back to the United States. The actions taken by Under Armour demonstrate the concept of franchising, reshoring, licensing, offshoring.
Transcript text: Athletic wear made by Under Armour is undergoing a change as the manufacturer focuses on a "local for local" initiative as it finds ways to bring manufacturing jobs back to the United States. The actions taken by Under Armour demonstrate the concept of franchising reshoring licensing offshoring
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Solution

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The answer is: reshoring.

Explanation for each option:

  1. Franchising: This involves a company allowing an individual or group to operate a business under its brand and business model. It is not related to bringing manufacturing jobs back to the home country.

  2. Reshoring: This is the process of bringing manufacturing and services back to the home country from overseas. Under Armour's initiative to bring manufacturing jobs back to the United States fits this definition perfectly.

  3. Licensing: This involves a company allowing another company to produce its products or use its intellectual property in exchange for a fee or royalty. This does not describe the action of bringing jobs back to the home country.

  4. Offshoring: This is the opposite of reshoring. It involves moving manufacturing or services to another country to reduce costs. This does not align with Under Armour's initiative to bring jobs back to the United States.

Therefore, the correct answer is reshoring.

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