Questions: 33 When managing Instagram with Hootsuite, we recommend using Instagram Business accounts. Why is this? Review Later Profile metrics for Personal Instagram accounts require 10K+ followers Business profiles that are linked to Hootsuite are more discoverable on Instagram natively Business profiles allow you to upload videos that are more than 60 seconds long You can publish directly to Instagram without using your phone or the Instagram app

33 When managing Instagram with Hootsuite, we recommend using Instagram Business accounts. Why is this? Review Later Profile metrics for Personal Instagram accounts require 10K+ followers Business profiles that are linked to Hootsuite are more discoverable on Instagram natively Business profiles allow you to upload videos that are more than 60 seconds long You can publish directly to Instagram without using your phone or the Instagram app
Transcript text: 33 When managing Instagram with Hootsuite, we recommend using Instagram Business accounts. Why is this? Review Later Profile metrics for Personal Instagram accounts require 10K+ followers Business profiles that are linked to Hootsuite are more discoverable on Instagram natively Business profiles allow you to upload videos that are more than 60 seconds long You can publish directly to Instagram without using your phone or the Instagram app
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Solution

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The answer is: You can publish directly to Instagram without using your phone or the Instagram app.

Explanation for each option:

  1. Profile metrics for Personal Instagram accounts require 10K+ followers:

    • This statement is not directly related to the advantages of using Instagram Business accounts with Hootsuite. While having 10K+ followers on a personal account can unlock certain features like the "Swipe Up" link in Stories, it does not address the core functionality of managing Instagram through Hootsuite.

  2. Business profiles that are linked to Hootsuite are more discoverable on Instagram natively:

    • This is not accurate. The discoverability of a profile on Instagram is influenced by various factors such as engagement, hashtags, and content quality, rather than being linked to Hootsuite.

  3. Business profiles allow you to upload videos that are more than 60 seconds long:

    • This is incorrect. Instagram's video length limits are the same for both personal and business accounts. Regular posts can be up to 60 seconds, while IGTV allows longer videos, regardless of the account type.

  4. You can publish directly to Instagram without using your phone or the Instagram app:

    • This is the correct answer. One of the main advantages of using an Instagram Business account with Hootsuite is the ability to schedule and publish posts directly to Instagram from the Hootsuite platform, bypassing the need to use your phone or the Instagram app. This feature is not available for personal Instagram accounts.
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