Questions: Stride Factory is a major shoe manufacturer that currently uses a multichannel distribution system to make its products available to customers. Stride Factory is considering changing to an omnichannel strategy. Which of the following is true regarding multichannel versus omnichannel distribution systems? A multichannel distribution system typically permits a customer to browse store products online, make a purchase, and pick up their product at the retail store. An omnichannel distribution system involves the creation of multiple parallel supply chains, each with its own inventory, processes, and performance metrics. An omnichannel distribution system creates redundancy and complexity in a firm's distribution system. An omnichannel distribution system unifies a company's retail interfaces so that all customers receive equal and efficient service.

The answer is: An omnichannel distribution system unifies a company's retail interfaces so that all customers receive equal and efficient service.

This statement describes a feature of an omnichannel system rather than a multichannel system. In a multichannel system, different channels operate independently, and the integration between online and offline channels is not as seamless.

This statement is incorrect. An omnichannel system aims to integrate and unify the supply chain across all channels, rather than creating separate, parallel supply chains.

While implementing an omnichannel system can be complex, the goal is to reduce redundancy by integrating all channels into a cohesive system, providing a seamless customer experience.

This statement is true. An omnichannel distribution system is designed to provide a seamless and integrated shopping experience across all channels, ensuring that customers receive consistent service regardless of how they interact with the company.