Questions: Need help? Review these concept resources o profit orientation o customer orientation o service orientation o product orientation Multiple Choice Question Which marketing concept relates to the idea that the entire organization must be focused on customer satisfaction?

The answer is customer orientation.

Profit orientation focuses on maximizing the financial returns of a company. While important, it does not necessarily prioritize customer satisfaction as the primary goal.

Customer orientation is the marketing concept that emphasizes the importance of understanding and meeting the needs and wants of customers. It involves aligning the entire organization towards achieving customer satisfaction, making it the correct answer to the question.

Service orientation involves providing excellent service to customers, which is a component of customer satisfaction but does not encompass the entire organizational focus on customer needs.

Product orientation focuses on the quality and features of the product itself, often without considering customer needs or satisfaction. It is more about the product than the customer.