Questions: Consumers in highly developed countries value as compared to their counterparts in less developed nations.

The answer is: product attributes.

Explanation for each option:

1. Product value: While consumers in both highly developed and less developed countries value the overall worth of a product, this term is quite broad and can encompass various factors such as price, quality, and features. It does not specifically highlight what consumers in highly developed countries prioritize more compared to those in less developed nations.

2. Product reliability: Reliability is important to consumers everywhere, but it is not the primary distinguishing factor between consumers in highly developed and less developed countries. In highly developed countries, consumers often assume a baseline level of reliability due to stringent regulations and standards.

3. Product attributes: Consumers in highly developed countries tend to place a higher emphasis on specific product attributes such as design, brand reputation, technological innovation, and additional features. These attributes often play a significant role in their purchasing decisions, as they have more disposable income and access to a wider variety of products.

4. Product price: While price is a critical factor for consumers in all markets, it is often a more dominant concern in less developed nations where disposable income is lower. Consumers in highly developed countries may be willing to pay a premium for products that offer superior attributes, quality, and brand prestige.

In summary, consumers in highly developed countries are more likely to value specific product attributes, which include design, innovation, and brand reputation, compared to their counterparts in less developed nations who may prioritize price and basic functionality.