Questions: Unpaid referral traffic is traffic that comes from: - Banner ads - Bots and web crawlers - Links from other websites that are paid under the table - Links from other websites that are not paid for The AIDA model states that the process of creating a customer follows these four steps: Awareness → Interest → Desire → Action Awareness → Intensity → Demonstration → Anticipation Anticipation → Interest → Determination → Activity Aspiration → Innovation → Desire → Activation

Unpaid referral traffic is traffic that comes from: - Banner ads - Bots and web crawlers - Links from other websites that are paid under the table - Links from other websites that are not paid for The AIDA model states that the process of creating a customer follows these four steps: Awareness → Interest → Desire → Action Awareness → Intensity → Demonstration → Anticipation Anticipation → Interest → Determination → Activity Aspiration → Innovation → Desire → Activation
Transcript text: edifyapp.stukent.com My Stukent Edify App by Stukent Search within this courseware Chapter 1: Digital Marketing. Foundations Unpaid referral traffic is traffic that comes from: Banner ads Bots and web crawlers Links from other websites that are paid under the table Links from other websites that are not paid for The AIDA model states that the process of creating a customer follows these four steps: Awareness $\rightarrow$ Interest $\rightarrow$ Desire $\rightarrow$ Action Awareness $\rightarrow$ Intensity $\rightarrow$ Demonstration $\rightarrow$ Anticipation Anticipation $\rightarrow$ Interest $\rightarrow$ Determination $\rightarrow$ Activity Aspiration $\rightarrow$ Innovation $\rightarrow$ Desire $\rightarrow$ Activation Previous - Chapter Previous Next > Next - Chapter
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Solution

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The answer to the first question is the fourth one: Links from other websites that are not paid for.

Explanation for each option:

  1. Banner ads: Incorrect. Banner ads are a form of paid advertising, not unpaid referral traffic.
  2. Bots and web crawlers: Incorrect. Bots and web crawlers are automated programs that index web pages and do not count as referral traffic.
  3. Links from other websites that are paid under the table: Incorrect. These are paid links, even if the payment is not disclosed.
  4. Links from other websites that are not paid for: Correct. Unpaid referral traffic comes from organic links from other websites that are not compensated.

The answer to the second question is the first one: Awareness → Interest → Desire → Action.

Explanation for each option:

  1. Awareness → Interest → Desire → Action: Correct. This is the correct sequence of the AIDA model, which describes the stages a customer goes through in the buying process.
  2. Awareness → Intensity → Demonstration → Anticipation: Incorrect. This sequence does not match the AIDA model.
  3. Anticipation → Interest → Determination → Activity: Incorrect. This sequence does not match the AIDA model.
  4. Aspiration → Innovation → Desire → Activation: Incorrect. This sequence does not match the AIDA model.

Summary: Unpaid referral traffic comes from links from other websites that are not paid for. The AIDA model follows the sequence: Awareness → Interest → Desire → Action.

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