Questions: Multiple Choice Question What is the first stage of the social media engagement process? Listen to what customers say Do social media tactics to excite customers Analyze the available information Anticipate the customer behaviours

The answer is Listen to what customers say.

Listening to what customers say is generally considered the first stage of the social media engagement process. This involves monitoring social media channels to understand customer needs, preferences, and feedback. By listening, companies can gather valuable insights that inform their social media strategies and improve customer engagement.

This option is typically a later stage in the engagement process. After understanding customer needs and preferences, companies can implement tactics to engage and excite their audience.

Analyzing information is an important step but usually follows the initial listening phase. Once data is collected from listening, it is analyzed to derive actionable insights.

Anticipating customer behaviors is a more advanced stage that comes after listening and analyzing. It involves using insights to predict future customer actions and tailor strategies accordingly.