Questions: takes advantage of the marketer's real or perceived uniqueness in elements such as design or after-sales services. Standardization Diversification Cross-subsidization Differentiation

takes advantage of the marketer's real or perceived uniqueness in elements such as design or after-sales services. Standardization Diversification Cross-subsidization Differentiation
Transcript text: $\qquad$ takes advantage of the marketer's real or perceived uniqueness in elements such as design or after-sales services. Standardization Diversification Cross-subsidization Differentiation
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Solution

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Answer

The answer is Differentiation.

Explanation
Option 1: Standardization

Standardization refers to the process of making products or services uniform across different markets. It does not focus on uniqueness but rather on consistency and uniformity.

Option 2: Diversification

Diversification involves expanding a company's range of products or markets. It is a strategy to spread risk but does not inherently focus on the uniqueness of design or after-sales services.

Option 3: Cross-subsidization

Cross-subsidization is a pricing strategy where the profits from one product or service are used to subsidize another. This does not relate to the uniqueness of design or after-sales services.

Option 4: Differentiation

Differentiation is a strategy where a company seeks to distinguish its products or services from competitors by emphasizing unique features, such as design or after-sales services. This aligns with the description provided in the question.

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