The answer is C: Learn about cultures in which you do business.
Explanation for each option:
A. Be inflexible - This is incorrect. Being inflexible can hinder communication and understanding across cultures. Effective communication requires adaptability and openness to different ways of thinking and behaving.
B. Be intolerant of ambiguity - This is incorrect. Intolerance of ambiguity can lead to misunderstandings and conflicts. Effective cross-cultural communication often involves navigating and accepting ambiguity, as different cultures may have different norms and practices.
C. Learn about cultures in which you do business - This is correct. Understanding the cultural context of the people you are communicating with can help you navigate differences and build stronger relationships. This includes learning about their values, communication styles, and business practices.
D. Focus on superficial elements - This is incorrect. Focusing only on superficial elements, such as dress or food, can lead to a shallow understanding of the culture. Effective communication requires a deeper understanding of cultural values, beliefs, and practices.
E. Ignore your own cultural bias - This is incorrect. Ignoring your own cultural bias can prevent you from recognizing how your own cultural background influences your perceptions and interactions. Being aware of and managing your own biases is crucial for effective cross-cultural communication.