Questions: A target market is a specific group of consumers toward whom a firm directs its marketing effort. (A) True (B) False

The answer is A: True.

Explanation:

• A target market is indeed a specific group of consumers that a company aims its marketing efforts towards. This group is identified based on various factors such as demographics, interests, needs, or behaviors, which make them more likely to purchase the company's products or services.
• By focusing on a target market, firms can tailor their marketing strategies to meet the specific needs and preferences of that group, thereby increasing the effectiveness of their marketing efforts and improving customer satisfaction.
• This concept is a fundamental aspect of marketing strategy and is widely recognized in marketing theory and practice.