Questions: A high school principal is concerned about bullying in his school. He persuades the local newspaper to run a series of stories about the negative impact of bullying. This an example of which of the following? cultivating perception perpetuating stereotypes agenda-setting gatekeeping

The answer is: agenda-setting.

Explanation for each option:

1. Cultivating perception: This term generally refers to the process by which media shapes and influences the audience's perception of reality over time. While the principal's actions might influence perceptions, the primary focus here is on bringing attention to a specific issue rather than shaping long-term perceptions.

2. Perpetuating stereotypes: This involves reinforcing existing stereotypes or oversimplified ideas about a group or issue. The principal's actions are aimed at addressing a problem (bullying) rather than reinforcing stereotypes.

3. Agenda-setting: This is the correct answer. Agenda-setting refers to the ability of the media to influence the importance placed on the topics of the public agenda. By persuading the newspaper to run stories about bullying, the principal is attempting to bring attention to the issue and make it a priority for the community.

4. Gatekeeping: This involves controlling the flow of information and deciding which stories are published or broadcasted. While the principal is influencing the newspaper's content, the term "gatekeeping" more accurately describes the role of editors and media professionals in selecting and filtering news stories, rather than the act of persuading them to cover a specific topic.