Questions: Evaluating The Power of Mass Media and Social Media Assignment Activo Determining Appeals and Target Audience Use the drop-down menus to complete the statements about the previous public service video. The target audience for this video married men with families? The phrase "will become a killer, a drivers passing through forests anyone who handles fire

To evaluate the power of mass media and social media in the context of a public service video, we need to consider several factors, including the target audience and the appeals used in the video. Here's how you might approach this:

1. Target Audience:

   • The target audience for a public service video can often be determined by analyzing the content, tone, and message of the video. If the video addresses issues related to family safety, responsible behavior, or community well-being, it might be targeting married men with families. This demographic is often seen as responsible for making decisions that affect the household and community.

2. Appeals Used:

   • Public service videos often use emotional, logical, or ethical appeals to convey their message. For example, the phrase "will become a killer" is a strong emotional appeal designed to evoke fear or concern about the consequences of certain actions, such as careless handling of fire. This type of appeal is effective in prompting immediate attention and action from the audience.

3. Message and Context:

   • The message about "drivers passing through forests" and "anyone who handles fire" suggests a focus on safety and responsibility, likely related to preventing forest fires. This indicates that the video might be targeting individuals who frequently travel through or work in forested areas, emphasizing the importance of careful behavior to prevent disasters.

In summary, the public service video likely targets individuals who have a significant impact on family and community safety, using emotional appeals to stress the importance of responsible behavior in preventing harmful outcomes.