Questions: Dana owns a bakery where she sells cupcakes. Two blocks down there is another bakery, Sweet's Bakery, that sells cupcakes for 1 less than Dana. Dana decides to lower her price and match Sweet's Bakery prices. What type of pricing strategy is Dana implementing? A) competitor-oriented pricing B) customer-oriented pricing C) profit-oriented pricing D) sales-oriented pricing E) internal pricing

The answer is A) competitor-oriented pricing

This strategy involves setting prices based on the prices of competitors. Dana is matching her prices to those of Sweet's Bakery, which indicates she is using a competitor-oriented pricing strategy.

This strategy focuses on setting prices based on perceived value to the customer. Dana's decision is not based on customer perception but rather on competitor pricing.

This strategy aims to maximize profits, often by setting prices higher than competitors. Dana is not focusing on maximizing profits but rather on matching competitor prices.

This strategy focuses on increasing sales volume, sometimes by lowering prices. While Dana is lowering her prices, the primary reason is to match a competitor, not necessarily to increase sales volume.

This is not a recognized pricing strategy in the context of the options provided. It does not apply to Dana's situation.