Questions: When the demand is elastic, an increase in the price will:
decrease the revenue
increase the revenue
Transcript text: When the demand is elastic, an increase in the price will:
decrease the revenue
increase the revenue
Solution
The answer is the first one: decrease the revenue.
Explanation:
Elastic Demand: When demand is elastic, it means that consumers are highly responsive to changes in price. A small increase in price leads to a relatively larger decrease in the quantity demanded.
Revenue Calculation: Revenue is calculated as the product of price and quantity sold (Revenue = Price × Quantity).
Effect of Price Increase: In the case of elastic demand, if the price increases, the quantity demanded decreases significantly. The decrease in quantity demanded is proportionally larger than the increase in price, leading to a reduction in overall revenue.
Therefore, when the demand is elastic, an increase in the price will decrease the revenue.