Questions: Question 20 1 pts Which of the following is NOT an element of the marketing mix? product place purchase price promotion

The answer is: purchase.

Explanation for each option:

• Product: This is an element of the marketing mix. It refers to the goods or services that a company offers to meet the needs and wants of customers.

• Place: This is an element of the marketing mix. It involves the distribution channels and locations where the product is available for customers to purchase.

• Purchase: This is NOT an element of the marketing mix. The marketing mix typically includes product, place, price, and promotion, but not purchase.

• Price: This is an element of the marketing mix. It refers to the amount of money customers must pay to acquire the product.

• Promotion: This is an element of the marketing mix. It encompasses the various strategies and tactics used to inform and persuade customers about the product.

The marketing mix, often referred to as the 4 Ps, includes product, place, price, and promotion. "Purchase" is not one of these elements.