Questions: When Amazon decides on the number and locations of warehouses it needs to build and operate, it is addressing the element of the marketing mix.

When Amazon decides on the number and locations of warehouses it needs to build and operate, it is addressing the element of the marketing mix.
Transcript text: When Amazon decides on the number and locations of warehouses it needs to build and operate, it is addressing the $\qquad$ element of the marketing mix.
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Solution

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Answer

The answer is e. distribution

Explanation
Option a: product

The product element of the marketing mix involves decisions related to the design, features, quality, and branding of the product or service offered. It does not directly relate to the logistics of where warehouses are located.

Option b: price

The price element involves setting the price point for products or services, including strategies for discounts, financing, and payment terms. It does not pertain to the physical distribution or location of warehouses.

Option c: promotion

Promotion involves the activities that communicate the product's benefits and persuade customers to purchase, such as advertising, sales promotions, and public relations. It is not related to the logistics of warehouse locations.

Option d: storage

While storage might seem relevant, it is not a recognized element of the traditional marketing mix, which consists of product, price, promotion, and place (distribution).

Option e: distribution

Distribution, also known as place, involves the logistics of getting the product from the manufacturer to the consumer, including decisions about the number and location of warehouses. This is the element of the marketing mix that Amazon is addressing when deciding on warehouse locations.

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