Questions: When a company collects external marketing data, it looks at information about a. its customers b. its own sales figures c. its product and marketing costs d. its inventory levels e. activities of its sales force

When a company collects external marketing data, it looks at information about 
a. its customers
b. its own sales figures
c. its product and marketing costs
d. its inventory levels
e. activities of its sales force
Transcript text: When a company collects external marketing data, it looks at information about $\qquad$ a. its customers b. its own sales figures c. its product and marketing costs d. its inventory levels e. activities of its sales force
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Solution

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Answer

The answer is a. its customers

Explanation
Option a: its customers

External marketing data often includes information about customers, such as demographics, preferences, buying behavior, and feedback. This data helps companies understand their target market and tailor their marketing strategies accordingly.

Option b: its own sales figures

Sales figures are considered internal data because they are generated within the company. This data helps in assessing the company's performance but is not classified as external marketing data.

Option c: its product and marketing costs

Product and marketing costs are also internal data. They relate to the company's financial and operational aspects rather than external market conditions.

Option d: its inventory levels

Inventory levels are internal data, as they pertain to the company's stock and supply chain management.

Option e: activities of its sales force

The activities of a sales force are internal data, as they involve the company's personnel and their efforts to sell products or services.

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